Japan Dual Pricing Policy for Tourists in 2025: What Filipino Travelers Need to Know

Japan Dual Pricing Policy for Tourists in 2025 – What’s Changing?

If you're a Filipino traveler planning a trip to Japan in 2025, take note: Japan will begin implementing the Japan dual pricing policy for tourists starting in July. This system will see foreign visitors paying higher entry fees than Japanese residents at major tourist attractions. Aimed at managing over-tourism and boosting revenue, this new strategy has sparked discussion around fairness, sustainability, and travel equity.

Why the Policy Matters: Foreign Tourists to Pay More in Japan

Japan has set an ambitious target to attract 60 million foreign tourists annually by 2030. With over 36.86 million international arrivals recorded in 2024—surpassing Thailand’s visitor numbers for the first time—tourism has boomed thanks to a weak yen and post-pandemic travel demand.

The dual-pricing strategy is designed to:

• Alleviate Overcrowding at iconic sites

• Boost Funds for tourism infrastructure

• Reflect Economic Disparities between foreign tourists and local citizens

A key example is Junguria Okinawa, a nature-themed park launching in July 2025. Here, foreign tourists will pay 8,800 yen while locals pay 6,930 yen. The policy aims to fund site maintenance and reflects pricing in global destinations.

While some attractions like Himeji Castle are opting for regional pricing, the general approach has sparked debate. Supporters argue it's essential for sustainability; critics say it’s discriminatory and difficult to enforce.

What Filipino Travelers

Should Know

As more Filipinos explore Japan each year, this policy could impact travel planning and budgeting.

Here’s what to consider:

• Research Entrance Fees Early: Be aware of varying rates for tourists.

• Look for Discounts: Multi-attraction passes or regional deals may offer savings.

• Watch for Updates: Some attractions may revise pricing based on feedback or implementation challenges.

Budget for New Norms in Global Travel

Japan’s new dual-pricing model is part of a broader shift toward sustainable tourism. While it may raise costs for foreign tourists, it also highlights the importance of preserving destinations for the future.

Are you planning to visit Japan in 2025?

Share your thoughts in the comments and tell us how this policy affects your plans!